One of the most powerful uses of animation is when it’s paired with live-action video. For this project CraneDigital worked closely with the team at Nutrien Ag Solutions to help launch their new product, Radiate.
More than simply live action video, more than just 3D animation, Radiate represents a unique blend of both to convey the best of this exciting new technology. Video, graphics, voice and music were all carefully selected to blend with all the important established branding striking the right tone to communicate Radiate’s core features and benefits:
- Enhance early season vigor
- Drive maximum root growth
- Reduce stress
- Maximize yield potential
- Support increased profits
Where appropriate, 3D animation was created to fit specific applications – such as explaining how additional and longer root hairs on plants benefited early season growth. Or visualizing side-by-side the difference between Radiate-treated and non-treated plants.
Several versions were created for different markets, with different voice, different background music and different graphics. The net result was a suite of tools to deploy across a wide variety of markets – all with consistent branding and messaging.
Radiate represents an ideal blend of live-action footage and 3D animation to powerfully communicate concepts, advantages, specific applications and value propositions in a short, sweet, compelling, uplifting way.