Here at CraneDigital we get to work on really fun projects, but sometimes aren’t able to share them right away. A while back we had the privilege of working with a new client, Cahill Heating, to introduce their revolutionary flameless, portable heating technology.
“John did a very professional job in a timely manner, on budget, creating a marketing video that accurately captured our value propositions. It was evident that John did a lot of research on the industry and our business to create a unique and powerful marketing message. Throughout the project, John was very communicative and responsive and he was great to work with. We recommend Crane Digital to any specialty company trying to set themselves apart from their competitors.” – Cahill Heating Services
In essence, the guys at Cahill figured out how to put a jet engine in a trailer, then deliver it to the really, really cold, remote places on the planet where people work in extreme outdoor elements. For most of us it’s a little tough to get our heads around how and why someone might need to do this, but for the portable heating business it’s the whole show.
There were a few important aspects about Cahill’s value proposition it was important to make clear. One, it’s flameless. In combustible environments flameless heat is a must. Anything risking explosion or fire is a show stopper. The second – fuel consumption. In the rented heat business, fuel represents one of the most significant expenses. You have the cost of the rental unit itself, then the cost of the fuel on top for total project cost.
So whatever can be done to minimize fuel consumption saves money. One of the value-adds of the Cahill system is it burns less fuel. Cahill’s value prop was they could heat your work site safer, faster, more fuel efficiently and cost effectively, with fewer heaters and less equipment repositioning than anyone else. In fact, no one else was even close.
So how to get that across in a short, to-the-point video. That’s where CraneDigital comes in. Helping refine the message, then craft visuals explaining the process is our thing.
We set about working with the script generated to come up with shots supporting each idea. The shots were roughed out, approved, then moved to production. The net result was a final marketing message explaining the business, the value proposition, and the solution to some difficult problems. The process took about 6 weeks from start to finish.
Let CraneDigital help present your unique message to your target audience with compelling, informative media. We have a 24 year track record of intimate, client-focused listening, working hard to understand your business, then recommending and executing. Give us a call. We can help.