Trained and educated in art, illustration is a core competency of CraneDigital. One of the greatest things about our role as visual communicator is learning about our client’s business. It’s safe to say we’ve learned something on every project accepted.

Mamiya RZ67 Pro II Cutaway Illustration

Mamiya RZ67 Pro II Cutaway Illustration. When no CAD data exists CraneDigital can create 3D models of anything from scratch, as in this highly detailed 3D model of the Mamiya medium format camera.

SenoScan mammogram machine. 3D model translated from client’s CAD data set into models for animation.

The challenge then is distilling sometimes extremely complex processes or messages into easy to understand visuals. Working closely with engineers to ensure technical accuracy, we also work closely with marketing teams to make sure to communicate salient points, while at the same time satisfying the engineering teams need for technical accuracy. It’s a delicate balance.

Arrows Up

Arrows Up by OmniTrax. Working closely with Red Rocket Web, we build this virtual set from scratch using reference photos from a typical load-out facility. ArrowsUp bin as provided as CAD data set by client.

FutureGen Alliance: Carbon Capture and Sequestration graphic depicting how CO2 is taken from a nearby power plant and injected deep into the surface of the earth.

FutureGen Alliance: Carbon Capture and Sequestration graphic depicting how CO2 is taken from a nearby power plant and injected deep into the surface of the earth.

 

FutureGen Alliance: Carbon Capture and Sequestration graphic depicting how CO2 is taken from a nearby power plant and injected deep into the surface of the earth.

FutureGen Alliance: Carbon Capture and Sequestration graphic depicting how CO2 is taken from a nearby power plant and injected deep into the surface of the earth.

CAD translation, rendered for animation with photo-realistic lighting and textures.

CAD translation, rendered for animation with photo-realistic lighting and textures.

From highly accurate, technical representations for corporations – to fun, wildly creative and colorful editorial and marketing pieces – we have you covered. In the 25 years we’ve been doing this kind of work there is far, far too much to show. This page should provide a good assortment of different applications and styles employed to approach any visual communication assignment.

video and animation for marketing

Some things are impossible to physically view or photograph. That’s where an accurate creative representation can get the point across visually.

Originally born in one 3D package, ToolBall is a poster child for moving 3D models between different software packages.

Originally born in one 3D package, ToolBall is a poster child for moving 3D models between different software packages.

John Deere still from animation explaining value proposition of proprietary undercarriage design.

HACH ODYSSEY. A combination of CAD data from client and components modeled by CraneDigital.

Freeze Wall Test Graphic

Site Plan illustration created Shell Oil showing how technology works. All objects were created from visiting site, photographing, then using photographs as reference to create 3D models.

Over the Top Creativity isn't just a catch phrase here at CraneDigital - it's the truth. No matter the project, we'll put our whole brain on communicating your message.

Over the Top Creativity isn’t just a catch phrase here at CraneDigital – it’s the truth. No matter the project, we’ll put our whole brain on communicating your message.

Series of images created for disaster recovery sales presentation explaining exactly how the company would go about organizing and restoring damage caused to warehouse.

Series of images created for disaster recovery sales presentation explaining exactly how the company would go about organizing and restoring damage caused to warehouse. Image 1 shows how the boxes will be removed for cleaning from their cataloged position in the vast warehouse using a orderly and trackable method.

Interstate Illustration-2

Image 2 shows temporary stations set up explaining how boxes will be cleaned then organized and shrink-wrapped for return to warehouse.

Interstate Illustration-3

Image 3 shows how palettes of boxes are returned to warehouse and staged for return to the proper place in the warehouse.

SenoScan Mammogram Machine

Technical cut-away style illustration created for mammogram manufacturer showing inner workings of the SenoScan Mammogram Machine.

Solar Hot Water Heater System

Solar Hot Water Heater System, created for and published in Popular Mechanics magazine.

Rain Cycling Process

Overview illustration and brochure layout for Rain Cycling, showing the rain harvesting process.

Anything CraneDigital animates may also be frozen at any frame and rendered higher-resolution for illustration purposes. CraneDigital listens intently to the overall goal of the visual, then makes artistic recommendations on how to best visually accomplish this goal.

00 Lifecycle Composite

Sundrop Fuels Lifecycle Graphic: Illustration created for Sundrop Fuels showing a simplified ecosystem and explanation of their process.

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Feedstock Delivery: Compressed biomass bales are prepared and stored for conversion in the SurroundSun™ Solar Thermal Gassifier.

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Gas Clean-Up: Syngas steam is cooled, cleaned of trace contaminants and prepared for liquid fuel synthesis.

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Clean Biofuels Distribution: Renewable green gasoline, diesel and aviation fuels are distributed to business and consumer customers using the nations existing energy infrastructure.