This is an interactive demo put together using translated CAD files as the source. What’s different about this presentation is that it’s not a video, and instead a web-based display of products.
You’re able to stop the rotation at any point, then interact with it as slow or fast as you’d like. You may back up, pause and zoom in on a product to inspect it more closely. You may also click the small arrows in upper right to expand the presentation to full screen.
At the moment there’s a title beneath each device. There could also be additional copy explaining key features and benefits. The copy would be readable when the user pauses and zooms in to get more information.
Imagine this living on the web full time for potential customers to see a product line. They directly control their interaction with the devices. Or on a iPad at a trade show as you’re interacting with potential customers. The possibilities are endless.