CraneDigital acts as a creative funnel, taking in all input and data, then producing accurate, compelling imagery that describes and explains our clients’ value proposition.
Trained and educated in art, illustration is another core competency of CraneDigital. One of the greatest things about our role as visual communicator is learning about our client’s business. It’s safe to say we’ve learned something on every, single project we’ve accepted. The challenge is distilling sometimes extremely complex processes or messages into easy to understand and digest visuals. Working closely with engineers to ensure technical accuracy, we also work closely with marketing teams to make sure to communicate the salient points of the presentation, while at the same time satisfying the engineering teams need for technical accuracy.