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CraneDigital Case Studies: Focus Land Management

FOCUS Land management

Working with CraneDigital on the FOCUS Land Management web site has been a great experience. It is difficult to envision a web site without some guidance from an expert. John Crane is that expert that put it all together for us. We started with colors and tabs and went from there. Using photos and color to bring it all together, John was able to create something that would catch the eye and yet be easy to navigate. The speed in which it was completed did not hinder the quality.

We receive comments often of the look and feel of our site. John is always available to help in any way and a fun person to work with. I would recommend CraneDigital to anyone who needs a new site developed and also a “redo” of an old site.

Shelli L. Meyer
FOCUS Land Management L.P

Discuss:
FOCUS Land Management asked CraneDigital to help refine a vision, help asses market-potential, then help move it from concept to functioning business.

Discover:
Researching possible technology options produced a front-runner: off-the-shelf software with powerful scripting and modification tools available to fine tune mission-critical details.

Design:
CraneDigital created a company identity, defining design and style guidelines, then applied them across a variety of deliverables creating a cohesive look and feel treatment to all components of their launch.

Deploy:
Launch of the project was timed to coincide with market and industry-specific events including growing seasons and seed purchase contracts.

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