Years ago there was a well-known airbrush illustrator named David Kimball. He did absolutely amazing "cut-away" illustrations of various products, primarily for the automotive industry. What was so amazing about what he did (besides the superior quality) was that he did it by hand. As in, no computers. At CraneDigital, we've been focused on recreating that level of quality in our 3D animations for nearly 15 years. We do use computers, and it opens up all kinds of new doors. Take a look.

Please click to play Quicktime animation.

Cutaway illustrations allow any product to be shown precisely how you need it to be shown. By using multiple views, even more detail may be shown.

If your product has important design features that are typically invisible to the camera lens, the cut-away illustration can show exactly what you want with complete accuracy, detail and control.

The look is stunning. For marketing purposes, the cut-away has the potential to belie the complexity of your product: what may appear simple at first glance is truly sophisticated. At the same time, the elegance of your surface presentation can be maintained by blending what the consumer sees with the underlying technical complexity.

High fidelity images are the result of the rendering process. At any resolution, these images are sharp, clear and perfect. Ideally suited for low-resolution presentation on the web, or super-high resolution prints for trade show booths and marketing brochures. We use the absolute best in rendering software and have incredibly powerful tile-based rendering workflow's established to produce super-high resolution images; as in billboard-size.

Work directly from your exported –> translated CAD files for precision detailed models. No guesstimating and approximating of size relationships or positioning is necessary.

Photo-real textures may be applied, or you may choose any degree of stylization for your illustration. Often times technical illustration has the characteristic line work defining edges and shapes. With the cut-away illustration, you may incorporate that linear detail, or hide it completely, or create a unique blend of photo-real and technical illustration style as shown in the images at left.

Most importantly, it always causes the viewer to step closer and examine what they are seeing. This is a literal and a figurative step in the marketing realm, and creates an opportunity for your sales force to engage the customer.

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