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technical animation, 3d animation, medical animation: CraneDigital is a 2D and 3D animation studio near Denver, Colorado. Welcome to the Machine. A Case Study in Marketing Oomph: TrenStar
technical animation, 3d animation, medical animation: CraneDigital is a 2D and 3D animation studio near Denver, Colorado.

Animation for marketing from CraneDigital.


Using photographic reference shot locally and collected from the web the TrenStar project is a textbook case of using compelling graphic presentations to visually communicate something otherwise impossible to grasp.

The above 3D model was created using a single, low-resolution JPEG as reference.

animation storyboard concept
Storyboard concept: TrenStar Value Prop.

carwash animation storyboard drawing
Storyboard sketch with pencil & marker showing carwash segment.

 

When it came time for the marketing team at TrenStar to explain their sophisticated supply-chain based value proposition, they called CraneDigital.

Using contemporary media, this presentation was created in an engaging, fun manner to ease the complexities of what could have been a technically bogged-down, overly complex explanation of their service, losing people after the first 15 seconds.

From concept sketch to finished animation: this car wash segment was created as a preliminary particle & soft-body dynamics test for the larger TrenStar piece.
 

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