3D Model of industrial water straining device.
Traditionally educated and trained in art, and after 10 years in the advertising, marketing, publishing and computer graphics industries John B. Crane realized that to be excellent it was necessary to focus. Born of the desire to focus specifically on the art of 3D animation and graphics, Sandhill Studios was established in 1995 in the art capital of Santa Fe, New Mexico.
A year of concentrated 3D work followed, resulting in Sandhill Studios winning early recognition by placing first in Fractal Design’s international “Modern Masters of 3D.” That same year the New York Society of Illustrators opened their annual show to include for the first time computer-generated art. Again, 3D from Sandhill Studios was among the honored few to make this show.
These awards opened the door to a position writing for 3D Artist magazine where Crane assumed the title of Associate Editor. While also running Sandhill Studios, his role at 3D Artist was, amongst other things, to review software and write how-to articles for the magazine. During his time at 3D Artist Crane learned a wide assortment of major commercial 3D animation packages and pursued the art of 3D graphics full time.
In 2000 Crane returned home to Colorado and changed the company’s name to CraneDigital, better reflecting who and what the company had become.